The Secret World, Funcoms in development mmo based on three secret human factions, Iluminati, Templars and Dragons fighting for survival at the end of the world has announced stage one of the secret war, a beta promotion which requires participants to register their facebook account as part of the beta signup. Stage two presumably involves accumulating facebook friends or playing a social game on the network.

If you have already signed up for the newsletter or taken the faction alignment test in the past then you are apparently already registered for the beta process but Funcom still encourages you to signup with your facebook profile. If you haven’t done any of that, and you don’t want a facebook account you’re out of luck unfortunately, nice marketing eh?